Content Marketing Presentation_ D Ferreira
Traveling - it's something everyone loves to do and dates back to when wealthy Greeks and Romans would travel to their sunny summer homes. Since then, the travel industry has grown from a mere 25 million international trips in the 1950s - to a whopping 1.4 billion in 2019. However, the travel industry was one of the biggest commercial victims of the Covid-19 pandemic and it is predicted that the sector won’t fully recover until 2024. But with restrictions easing across the globe, people are once again showing their appetite to travel. So let's talk about content marketing and how it can be used to improve your travel business. First of all - the purpose of content marketing is to : Promote brand awareness Create leads Start conversations Provide solutions and; Develop lasting customer relationships However, there’s more to content marketing than just sharing a great photo or uploading a blog - you need to be able to provide content that is both r...