A Report on Personal Branding
By Deborah Ferreira What is personal branding? When it comes to the term “branding” most of us think the term refers to a business or organisation – but what is personal branding and how does it differ? In this report let’s jump down the “You” tube (because rabbit holes were so 1990’s) to find a clear explanation of personal branding. In simple terms “A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world.” Caroline Castrillon. (2019). Why Personal Branding Is More Important Than Ever . Forbes. A personal brand is the unique combination of skills, experience, and personality that you want the world to see about you. It is the telling of your story, and how it reflects your conduct, behaviour, spoken and unspoken words, and attitudes. Werner Geyser. (2021), What is Personal Branding . Influencer Marketing Hub . For the average person online, you may think that personal bra...