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Email Marketing BEST PRACTICES REPORT

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  Introduction Email Marketing is a form of digital marketing that allows businesses to directly communicate with their customer base. The first marketing email was sent in 1978 and has been one of the most highly used marketing channels ever since that time (Brafton Brand, 2023). It has evolved rapidly over the decades and in today's overwhelming tech age it’s important to understand the best practices of email marketing to achieve positive outcomes and results.  Best Practices of Email Marketing In spite of increased competition from other digital marketing channels, email marketing revenue is estimated to reach almost 11 billion by the end of 2023 (Statista, 2021). So it’s important that as Marketers our methods continue to be innovative to achieve customer cut through.  As with everything - planning lays the basis for us to assess and evaluate our achievements effectively. So taking the time to put together an email marketing strategy will provide an effective path...
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Content Marketing Presentation_ D Ferreira

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Traveling - it's something everyone loves to do and dates back to when wealthy Greeks and Romans would travel to their sunny summer homes. Since then, the travel industry has grown from a mere 25 million international trips in the 1950s - to a whopping 1.4 billion in 2019.  However, the travel industry was one of the biggest commercial victims of the Covid-19 pandemic and it is predicted that the sector won’t fully recover until 2024. But with restrictions easing across the globe, people are once again showing their appetite to travel.   So let's talk about content marketing and how it can be used to improve your travel business.  First of all - the purpose of content marketing is to : Promote brand awareness Create leads  Start conversations  Provide solutions and; Develop lasting customer relationships However, there’s more to content marketing than just sharing a great photo or uploading a blog - you need to be able to provide content that is both r...
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A Report on Personal Branding

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  By Deborah Ferreira What is personal branding? When it comes to the term “branding” most of us think the term refers to a business or organisation – but what is personal branding and how does it differ? In this report let’s jump down the “You” tube (because rabbit holes were so 1990’s) to find a clear explanation of personal branding.   In simple terms “A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world.” Caroline Castrillon. (2019). Why Personal Branding Is More Important Than Ever . Forbes.  A personal brand is the unique combination of skills, experience, and personality that you want the world to see about you. It is the telling of your story, and how it reflects your conduct, behaviour, spoken and unspoken words, and attitudes. Werner Geyser. (2021), What is Personal Branding . Influencer Marketing Hub .  For the average person online, you may think that personal bra...
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